Although Hungry Bark was a new site launched in 2020, the design was tired and lacking a consistent style across pages.
Long checkout process
Cart abandonment was high due to a checkout process full of steps and a lengthy custom meal plan quiz.
Clear CTAs are one of the main components of a strong conversion rate, but some CTAs were missing on key pages of Hungry Bark’s site.
Generally confusing experience
Crucial information about the product and delivery method was missing, and the site as a whole was not very intuitive.